But as gamification spreads to other industries, it’s become a poor cliche to think that video gamers are losers living in their parents’ basement; today, professional gamers can become filthy rich in a highly viable industry — one which will net $1.1 billion in revenue this year through sponsorships, media rights, advertising, and merchandise. Not to mention the 453.8 million esports viewers worldwide.?
In a panel discussing the viability of esports in Asia last week, CEO of gaming marketplace platform Meta.us Alan Chou explained why brands and governments are scrambling to get into the industry.?
“The new generation spends a lot more time on content through their phone than on the TV. On websites, they have Adblock to conceal the ads,” he stated on stage during the Echelon Asia Summit 2019.?
“So how do you reach this unreachable audience? By aligning yourself with video game content.”?
It shouldn’t be a surprise, then, that local government bodies are taking an active interest in esports to engage with youth. SCOGA’s Esports Academy is supported by the National Youth Council; an Infocomm Media Development Authority (IMDA) event hosted a regional Mobile Legends tournament; and now, PM Lee knows how to play Dota 2.?